Licencias OnLine's platform, the core of its digital strategy - Licencias OnLine
Licencias OnLine's platform, the core of its digital strategy

Licencias OnLine's platform, the core of its digital strategy

In order to add value to their partners, the distributor continues to develop its business platform.

Licencias OnLine's vision is set in the digital distribution model, therefore, it constantly works to add new features to its platform. "Internal management systems make our team more productive while nurturing it with information to develop better business and provide good service to the partner", said Guillermo Brossi, Regional Communication Manager. "The services and digital platform that we make available to our partners help them manage their sales and, in turn, provide tools so they can perform demand generation actions easily".

Within this vision one of the most important focuses of the company is working on the development of the integration of its systems with those of the vendors (through APIs) and those of the partners. "Our marketplace is used by more than 70% of our channels, which self-manage their orders and we are working on new improvements so that 100% of them find value in the use of the platform", says Brossi.

Among the most important features of the Marketplace is the integration with Microsoft CSP and Azure. The platform is responsible for provisioning in real time, the creation of tenants and then allows to register, modify or cancel seats or services. In addition, the partner can track their orders and download their invoices and licenses.

The Opportunities module is responsible for analyzing the maturities of the licenses purchased and generates renewal opportunities based on these maturities. With this functionality, the partner can foresee their business for the next 12 months and act proactively to maximize and specify them.

The platform also includes the possibility of making payments with credit cards, a preferred payment method for partners that have subscription services and wish to optimize their administrative management. "While this functionality is available only in some countries, we continue to work to expand coverage".

Finally, the executive anticipates that they are launching a new catalog of integrated solutions where partners will find grouped solutions that match each other. "This will bring several benefits for partners and vendors since a partner that sells Office 365 will be able to access an integrated O365 + Backup solution. We will give you the content to know the solution, the marketing tools to easily offer it to your customers and the platform to make the purchase directly", concludes Brossi.