First, the wholesaler appointed Fabio Meza as the new Regional Presales Manager, a new position through which he seeks to strengthen the technical area throughout Latin America and deliver a greater level of pre-sales support to its partners.
The executive will be responsible for coordinating the team of engineers at the regional level, leveraged in a strategy that will make available, for each partner in each country, the best team of certified engineers and experts in each solution. "This is especially important for projects or solutions with a higher level of technical complexity or integration challenges", Meza explained.
In terms of value for the business, this new position contributes to all players in the market, as it significantly strengthens the technical pre-sale area of Licencias OnLine. "We can provide many more value-added solutions to channels, as well as optimize the existing ones; for example, in issues of technical channel qualification, support in NFR equipment for demos and concept tests, technical sessions of new products and technologies, strategic support in opportunities with final customers and scaling with manufacturers”, explained the Manager.
Additionally, this new position will strengthen LOL Educacion’s portfolio, an area where the pre-sales team plays an important role since it has several certified engineers as instructors in different brands: VMware, Citrix, Veeam, Symantec, Forcepoint, Sophos.
In Peru, the wholesaler has appointed a new Commercial Manager. Since November, Brenda Gutierrez is the one who holds the position in the Andean country. According to the executive, her new role implies a great challenge on a personal level. "Licencias OnLine gives me the option of knowing a new technology portfolio that, added to my experience, allows me to continue developing my strategy and planning skills. Expanding knowledge is an everyday task”.
In terms of challenges and first steps to take, the Commercial Manager stated: "First, we will seek to improve the positioning in Peru, strengthen the commercial link with current resellers and, especially, recruit and enable new channels. We have a clear objective: growth in sales, and the only way to do it is to have a solid and faithful channel".
Finally, Ernesto Jiménez was appointed Commercial Manager in Mexico in order to improve the execution capacity of the company and to strengthen the relationship with the channels in the country.
"Mexico is experiencing an unprecedented growth in matters related to Information and Communication Technologies. For this year alone, this segment is expected to grow by 7%, which represents an amount of 13 billion dollars", said the executive.
To conclude, he stressed: "We have an extraordinary opportunity to excel and differentiate ourselves in the market, because being an agile company allows us to quickly modify the way we execute, as well as implement the knowledge of the organization to increase the quality of the experience the channels and the providers receive".