So far this year, Licencias OnLine expanded its portfolio with the addition of five new brands, as a result of the implementation of a strategic plan for new alliances. In May, Licencias OnLine signed a marketing agreement with Autodesk to work in the Colombian and Ecuadorian markets, consolidating its cloud proposal in those countries.
Autodesk is going through a process of reconversion worldwide and Latin America is not the exception. In this regard, Alfredo Abal, Regional Sales Director MCO, said: "We are in a transformation process. We stopped selling perpetual licenses and migrated to a subscription model. Today, what we sell are term subscriptions for one, two or three years. "
To be efficient in this transformation, the brand has decided to incorporate distributors in order to improve its coverage. "Licencias OnLine was chosen to distribute in Colombia and Ecuador because of the company's topology, its presence and the type of business it does in digital issues", Abal argued. "Its added value lies in having more resources available to customers. We want to achieve greater coverage through digital sales strategies and massively reach more people; not only in the number of resellers, but also in the ways in which these clients are reached".
Likewise, Felipe de Cabo, NOLA Territory Manager in Licencias OnLine, explains that incorporating Autodesk into the portfolio of Colombia and Ecuador, "strengthens our growth projection by supporting the brand in the Cloud transition, a field where we have fifteen years of experience".
With the aim of deepening its presence in the Latin American region, Rubrik selected Licencias OnLine as its value wholesaler. Rubrik is the market leader in Cloud Data Management, the world's first platform for orchestrating enterprise-level hybrid cloud data anytime, anywhere.
Elis Martinez, Latin American Sales Director of the brand, explained: "We are working together in the entire region focused on Chile, Argentina, Colombia and Central America, with the aim of deepening our presence in those markets and achieve greater support for our customers”. He added: "We will be working to offer a solution that accompanies customers and end users in the process of facing the challenges of migrating to the public, private or hybrid cloud."
Sebastián Losada, Marketing Manager and Alliances in Licencias OnLine, said: "Rubrik is growing quickly in United States, with excellent references in the market. We were really interested in bringing its technology to Latin American countries for the first time. Its value proposition to end customers and partners is simple and disruptive, generating a very interesting differential value to enhance their data management strategies".
The wholesaler also incorporated Lakeside products and solutions, a leading global brand in work area analysis. By incorporating this line, the channel will have a proposal designed to monitor, analyze and optimize the end user experience to achieve the best commercial productivity.
Álvaro Fehr, LATAM Channel Director, mentioned the reasons why the brand chose the wholesaler to form its alliance in Latam: "Licencias OnLine has an important regional presence. Our agreement involves interaction with more than 10 regional offices, which facilitates the way we do business with our partners. At the same time, LOL ecosystem of alliances makes a perfect match with ours, and the wholesaler offers a certain level of automation in its business process that we did not see in its competitors".
The executive explained that CyberArks’ ecosystem alliances is very broad since they can be integrated with different technologies, not only security but also with operations and infrastructure solutions.
Finally, he concluded: "Our customers believe and trust us. We are the world's leading company in this business niche with more than 4,000 customers worldwide, including 50% of Fortune 100 and 30% of Global 2000".